It is our mission to make families and individuals healthy through common sense ingredient improvements. It's important to remove unhealthy oils like canola and vegetable oils. Margarine and hydrogenated oils like shortening were sold to us claiming they were "healthier". Coconut oil was labeled as bad. We want to reintroduce you to the health benefits of lard, quality butter, coconut oil, quality olive oil, avocado oil and more. Americans are addicted to white refined sugar and that includes the use of brown sugar. Brown sugar is simply refined sugar with molasses added to it for color and moisture. We are led to believe that we must stay away from desserts but I am here to tell you that you can have your cake and eat it too.